AI Insights · Timothy · January 2024
Top 5 Health and Fitness Apps in New Zealand Q4 2023
In Q4 2023, the top health and fitness apps in New Zealand showed varied performance in terms of revenue, downloads, and active users. Detailed insights reveal significant trends for each app.
In the fourth quarter of 2023, the top health and fitness applications in New Zealand demonstrated notable trends in revenue, downloads, and active users. Data from Sensor Tower provides a comprehensive overview of the performance of these apps.
MyFitnessPal: Calorie Counter experienced fluctuations in its weekly revenue, peaking at approximately $13.3K in mid-November and ending the quarter around $12.4K. Weekly downloads saw a downward trend, starting at 1.6K in late September and dropping to around 1.4K by the end of December. Active users also showed a decline, from 61K at the beginning of the quarter to approximately 50K by the end.
Flo Period & Pregnancy Tracker showed consistent performance with its weekly revenue, peaking at around $14.2K in mid-November and concluding the quarter at approximately $12.9K. Downloads remained relatively stable, fluctuating between 1.2K and 1.9K. The app maintained a steady number of active users, hovering around 51K to 57K throughout the quarter.
Strava: Run, Bike, Hike saw an increase in both revenue and active users towards the end of the quarter. Weekly revenue peaked at approximately $13.7K in the final week of December. Downloads increased mid-quarter, reaching nearly 2.3K in late October. Active users remained relatively stable, averaging around 34K to 35K.
Fitbit: Health & Fitness exhibited a steady revenue trend, peaking at roughly $9.6K in the last week of December. Downloads saw a significant spike towards the end of the quarter, with a jump to 3.6K in the final week. Active users showed a gradual increase, ending the quarter at around 33K.
Headspace: Sleep & Meditation had a steady weekly revenue, peaking at approximately $8.4K in early October and ending the quarter at around $6.6K. Downloads decreased over the quarter, starting at 629 and dropping to 244 by the end of December. Active users remained relatively stable, fluctuating around 3.8K to 3.9K.
These trends highlight the dynamic nature of the health and fitness app market in New Zealand. For more detailed insights and data, visit Sensor Tower.
